Japanese multinational electronics company Toshiba Sales & Services Sdn Bhd has set a target to grow its market share in Malaysia by 5% in the next three years, bringing it to around 17-18%.
“Looking ahead, we believe that in the next three years, we can grow our market share by approximately 5%, bringing it to around 17-18%. Reaching this target would position us as the second-largest player in the domestic market,” he toldYang said the Malaysian market experienced significant growth due to a supply shortage during the Covid-19 period.
“Over the past two years, we have seen a decline in demand, but the market is beginning to recover this year. This is a positive sign, especially given Malaysia’s economic performance, as evidenced by a GDP growth rate of around 5.9% in the first half of the year. “To counter this, we plan to offer different products for online and offline platforms so that prices will not be directly comparable. This strategy allows us to grow our market share in both segments without conflict,” Yang explained.