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Boba Tea Company Apologizes After Simu Liu Calls Out Cultural Appropriation

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Emi Boscamp is the senior food editor at TODAY. She was born without a sweet tooth, but in its place she has an umami tooth. She is an anchovy stan (aka stanchovy). Follow her food adventures on Instagram.

A boba company is apologizing after Chinese Canadian actor Simu Liu voiced concerns about cultural appropriation on CBC’s “Dragons’ Den.” On Thursday's episode of the “Shark Tank”-style show, Sébastien Fiset and Jess Frenette, founders of a Quebec-based bottled bubble tea brand called Bobba, were seeking $1 million in exchange for 18% of the company. Liu appeared as the show’s “first celebrity Dragon.

Liu’s critical comments were met mostly with disagreement from his fellow Dragons. In defense of the Bobba founders, investor Manjit Minhas said, “There can be new takes on things. Not everything has to be traditional.” In response, Fiset said the company’s popping boba makes the product not “ethnical,” and Minhas agreed, saying that’s what made the beverage “new.

 

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