Due to the growing dominance of e-commerce and digital platforms, starting a business today is often closely tied to selling online. In fact, according to global data and business intelligence platform Statista.com, the Philippines’ e-commerce industryRegulated enough that trust has been built among shoppers, sellers, and the platforms they interact with
Today, Lazada is a platform for all businesses as it gives them access to fulfillment and retail services. Beyond its end-to-end suite of tools and tech for businesses, Lazada also provides sellers with educational opportunities through Lazada University and even campaigns where sellers can expand their reach like double-digit sales or free shipping offerings, several of which are subsidized by Lazada itself.
My Beauty Story is a shop that specializes in Korean beauty products. Rianne began her entrepreneurial journey in 2016 while she was still in university by posting Korean products on Ateneo Trade, a Facebook community of Ateneo students and alumni who sell to each other. One of Rianne’s biggest learnings in her almost six years of selling on Lazada is that e-commerce isn’t just a pricing game. For her, selling online is more about building your brand’s reputation. To do so, you need to gain better traction, which Rianne achieved by taking advantage of Lazada campaigns.