Hertz shares jump after rental car company unveils subscription service starting at $999 a month

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The monthly subscription service, called Hertz My Car, starts at $999 a month and will debut in Atlanta and Austin, Texas.

Hertz is up more than 5% over the past 12 months and more than 12% so far this year.

The pilot program will grant customers access to various automobiles through the two subscription tiers and allow them to exchange vehicles twice a month for different models. The subscription will cover vehicle maintenance, roadside assistance, damage and limited liability protection, the company said.

 

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Subscription economy

Heard the CEO speak once when she was in town, checked the stock and it was down over 20% that day I think

Rideshare has destroyed rental cars. Bad bet.

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