Disney investor thinks company should buy game-maker Activision

Disney is mulling taking over gaming company Activision Blizzard following the latter’s dwindling share price.

Gerber Kawasaki Inc’s Nick Licouris thinks Walt Disney Co should be the buyer. The Santa Monica, California-based investor sees potential benefits between Activision’s growing esports business and Disney’s TV networks. He also sees an opportunity for Disney to leverage its film and TV characters. Disney’s history in the video-game business isn’t great. The company acquired game makers such as Playdom and Club Penguin, bought game studios and launched a gaming platform called Infinity. But after running up hundreds of millions of dollars in losses, the company shifted to letting companies like Electronic Arts Inc make games based on its characters for a fee.

Disney already televises Activision’s Overwatch League under a multiyear deal, and that could lead to closer ties. Disney’s knack for storytelling presents ample opportunities, especially after Activision’s acquisition of Candy Crush-maker King Digital Entertainment in 2016, Licouris said.

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Источник: fmtoday - 🏆 5. / 72 Прочитайте больше »