pivoted her coffee business, Bean Here, Bean There, from serving commuters at railway stations to providing sustenance at weddings and parties from the back of a Piaggio Ape three-wheeler, she wanted a new name. “I thought I could be the top dog, the head honcho, the queen bee of mobile coffee,” she says. With such lofty ambitions, the name was obvious: Queen Bean Coffee. She filled in the necessary paperwork and sent it to Companies House.
The reply from the Royal Names Team arrived swiftly, telling her she couldn’t be Queen Bean because her connection to “the word Queen is not strong enough”. The email suggested some variations, such as Bean Queen. In the end Ms Adamson settled on Queen Bee Coffee, which makes up in its indisputable status as a common noun what it lacks in bean-based wordplay. She was keen, she says, to pick something that “will work for my business but not displease her majesty’s government”.
Industry bodies and regulators keep tabs on would-be impostors. Thus the Financial Conduct Authority must sign off any firm calling itself a “bank”, the Nursing & Midwifery Council anything with the word “nurse”, and so on. The Company of Cutlers must issue a letter of non-objection before any company may use the word “Sheffield”, a city famous for its silverware.
At least entrepreneurs have had more words available to them since 2015, when simpler rules came into effect. Words they can now register without regulation or oversight include “register”, “regulation” and “oversight”."Monikers Limited"
So, no point in calling your house-cleaning outfit 'Knob Polishers Inc,' then?
You have been able to buy packets of Manx Knobs for many years.
Slobbing Knob!
So calling my new pub 'The Royals Are a Bunch of Knob-ends' is out of the question?
Reasonably sure that CH doesn’t “ban” the business, but in fact simply tells you that you can’t have that name and please choose another. No different than inf you try and choose a name too similar to an existing firm. Seems like a disingenuous click bait headline.
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Источник: Forbes - 🏆 394. / 53 Прочитайте больше »