An Instacart exec reveals why his company is doubling down on booze and taking on 'antiquated' alcohol laws across the US

But the possibility of same-day, one-hour alcohol delivery conflicts with laws in different jurisdictions across the country.

Ganenthiran said his team is working to tackle"antiquated legal frameworks" on a"county by county" basis.LAS VEGAS — Instacart is going to war over booze delivery across the United States. According to the technology company's chief business officer, Nilam Ganenthiran, Instacart is jumping into the business of same-day alcohol delivery — specifically, being able to fulfill booze-related orders within an hour.

"One of the big initiatives that we've been working on is building our alcohol service across as many states as possible," he told the audience at the second annualBut Ganenthiran said that there's one major thing standing in Instacart's way:"antiquated laws" regarding liquor deliveries in different localities.Of course, the legal requirements and rules regarding alcohol delivery can vary quite a bit between jurisdictions.

"That's one of the opportunities that, on the bright side, I think that we as an industry continue to rise to the challenge on," Ganenthiran said.

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