A Disney-Apple Merger? No Guarantee It Would Have Happened, Despite Bob Iger’s Reminiscing

Wall Street has speculated about Apple buying Disney, weighing the pros and the cons. In 2017, RBC Capital Markets analysts

Meanwhile, the poor track record of big tech/media tie-ups would have given both Apple and Disney boards serious pause. Exhibit A here is AOL’s ill-fated $165 billion acquisition of Time Warner in 2000, which was rooted in the premise of combining digital distribution with traditional media. AOL Time Warner of course was later unwound, and it’s gone down in history as one of the worst corporate mergers to date.

Iger admits to realizing the $7.4 billion price tag for Pixar would be a “tough sell to our board and to investors.” Board members objected that there were “too many risks”; that it would be too expensive; and “Many people thought Steve would be impossible to deal with and would try to run the company.” Ultimately, the board voted 9-2 in favor of the Pixar deal.

FilmGob That’s a world I would hate to live in

Disney doesn’t need to dilute its brand. 😂

lol yeah that is why Disney bought Pixar, it was the closest thing they could get to owning a piece of Steve Jobs world.

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