This project is growing the next generation of business leaders – while they are still at university

‘Most of us went to university to be hired by some major corporation, but that world and that thinking is changing’

If it is a viable business option, they could receive a cash injection to kick-start or grow their businesses through the entrepreneurship intervarsity competition. Kunene addressed the students who would later present their proposals to possible investors and judges. “This initiative equips studentpreneurs with the necessary skills to be an entrepreneur while at university. The goal is to mobilise national student and graduate resources to create successful enterprises that will ultimately lead to both wealth and job creation,” she said.One of the 28 finalists Phakiso Masooa’s dream is to have a positive impact in society and especially in uplifting the youth.

His business, Mentees Ark, offers tutoring sessions, career counselling and mentorship to high school pupils, who are either struggling academically or have not been exposed to what could be after high school. Khoza, who studied at Nelson Mandela University in Port Elizabeth, said she had applied for a number of jobs, including those not related to the field she studied and had been turned away because of a lack of experience.“Something like this would have helped while I was in university.“It shows how big a role entrepreneurship plays in the lives of young South Africans because myself and some of my friends have actually been working on starting an NGO.

Her company falls into the innovative business idea category – she has a good idea that could solve a problem and sustain herself but has not been able to pursue it as a business.

The unemployment in SA is orchestrated. The issue of entrepreneurship is just a red herring. People has to first enter the world of work, at entry level jobs, before could even begin to be entrepreneurs. This is being denied to them by monopoly capital. Our government is helpless

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J&B Hive helps entrepreneurs take their business to the next levelThe initiative is a great enabler for collaborations and this is ultimately key to SA gaining a firm economic footing.
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