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Microsoft Advertising's pitch deck for sponsored products ads - Business Insider

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Microsoft wants a piece of Google and Amazon's advertising business. Here's the pitch deck it's using to win search and e-commerce budgets from manufacturers and retailers.

, a format aimed at making brand manufacturers' products more visible and sending more traffic to them on retailers' websites.

The Sponsored Products pitch is that brands and retailers can bid together on search shopping campaigns, driving more clicks, conversions, and ROI. For example, Target and Samsung could share the cost of clicks on targeted ads for promoted TVs when someone searches for TVs on Bing to drive sales on Target's website.

"They think they've got something neat because there's a co-bidding process where the brand and the retailer can both add budget to a campaign and see it skyrocket," the buyer said.

 

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