The latest in the brokerage wars: Charles Schwab will allow people to buy fractions of stocks

In the coming months, Schwab clients that want to own Apple's stock, won't need the entire $234.49 it takes to own an entire share of the technology giant. It's a push to attract a younger demographic, Schwab told the WSJ.

Schwab is not the first company to take a stab at offering partial stock trades. Smaller companies like Stockpile, which was founded in 2010, have provided this type of service but Schwab, which holds about $3.72 trillion in client assets, is the first major online broker to allow fractional trading.

Earlier this month, Schwab dropped all commission fees for U.S. stocks, ETFs and options trades. Brokerage rivals

It'll be on RobinhoodApp Monday. But Robinhood does not allow two way stops. Schwab does. Schwab's the better deal.

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