Catalog Conundrum: Labels Eyeing Ways to Market Older Music as Streaming and Hot Singles Dominate

More than ever, major labels and large indies are chasing — and paying big money to sign — artists who can deliver hits fast.

In 2004, when album sales still drove the U.S. recorded music industry, current music — meaning releases less than 18 months old, plus older albums that remained in the top half of the Billboard 200 or still received significant radio airplay — accounted for 64.2% of that business. Catalog — music released more than 18 months ago, with the exceptions noted above — made up the remaining 35.8% of sales.

👁️🎶👁️ 👁️👁️ 🌊 .

Where was the last place anyone saw a jukebox

albums

And all of that is terrible ... we need music to lead the way , not the technology .

I do it

For a while games like Guitar Hero and Rock Band helped make older music cool. Likewise, films like Guardians of the Galaxy helped. If game systems introduced music as background it might promote it. Back in the day we’d turn off the video game sounds and play our own music

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