Romeo “Romy” Sia, founder of Healthy Options and Wine Story, has invested in building experiential flagship stores in Taguig City. Beyond offering premium products, Healthy Options at Uptown Mall and the new branch of Wine Story at One Uptown engross customers in a lifestyle.
The eyes are drawn to the colorful organic produce. Sia says the company transports the vegetables in a temperature-controlled van to maintain freshness. The warehouse is equipped with refrigerators with food preservation systems. Customers can enroll in classes on wine. You can also savor the wines while munching on premium cheeses and cold cuts.
Since Tan had an automotive business, he was in control of his time. He advised Sia to become an entrepreneur while he was still young and had the energy. Sia broached to Tan the idea of venturing into health food. Tan has since become his silent partner for both Healthy Options and Wine Story. Sia flew to Bordeaux to attend a trade fair in 2009. Not only did he meet the right people to help him in merchandising, but he visited chateaux to learn more about wine culture and history.
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