Amazon's best small business ownersFrom customer relationships and project management to sales and bookkeeping, here are their top 11 picks for essential small business apps and services.One tool used by each of the small businesses on Amazon is, obviously, Amazon itself. Last year, the tech giant invested $15 billion on third-party initiatives, including a suite of over 225 tools and services for sellers.
The businesses we spoke with said they found the tools for sales performance and customer feedback tracking especially useful in keeping their businesses performing at their highest potential. If you're curious about becoming one of the marketplace's 1 million worldwide sellers, be sure to check out Business Insider's exclusive guide on
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