Photo: Courtesy of the Subject On June 3, Sharon Chuter asked for real change. An executive who has been in the beauty industry for over a decade, Chuter posted a video to her Instagram the day after Blackout Tuesday, asking for brands to go further than their “PR stunts.”
The Cut talked to Chuter to learn more about how customers hold the power, concrete ways brands can do better, and why she believes hiring quotas work.I’ve been talking publicly about representation for a while, but the catalyst was the George Floyd murder. I felt like it was the first time the world was hearing me. I saw brands popping out with their fancy PR and then with the donation wars. But we need to make sure that this time there is a direct change to action, and that it’s tangible.
And now there’s a community telling me what to do next. They’re saying that in six months, we want an update. We want to know if they will do better. Some are asking for a plug-in for desktops so that when they’re browsing, they can see if brands support Black people. Others are asking for a sticker on the box — a symbol to show they are diverse, like they have for [the vegan product label] Leaping Bunny. It shows how much people want to know. You have to pull up. You have to do this.
Also, go to industry organizations where Black people congregate together to heal. I’ve had so many Black professionals tell me, “I started doing my résumé. For the first time, I feel optimistic in getting a job.” They’re thinking, Maybe I’ll have a shot at that promotion.
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