The Surprising Business Model Behind Guinness World Records

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The people behind the Guinness World Records used to make money by selling books. But with the rise of the Internet, they had to create a new business model — selling publicity. Here's the story of how Guinness got into the business of record-breaking.

The people behind the Guinness World Records used to make money by, well, selling books. But with the rise of the Internet came a decline in book sales, and so they had to create a new business model — selling publicity.

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المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين

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Opinion | Behind the Business Lobby’s New PoliticsFrom WSJopinion: The GOP’s populist surge and Democrats’ shift to the left have forced corporate America to rethink its politics. See the Chamber of Commerce’s endorsement of Democrats, writes BillGalston opinion BillGalston Well, the Chamber of Commerce has been spiraling down the past decade due to failing to keep up with time... Its no surprise they support dems...they’ll be the only ones to keep them afloat!!! Welfare state agency? You bet!!! opinion BillGalston List the leftward shifts outlined by the Biden campaign please opinion BillGalston Be careful Corporate America, because the riot parties are coming to your houses. And when you don’t support the police, your families will be targeted by these groups, no matter how high your fences are!
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