The company has lately focused on creating emotional connections with customers by promoting relevant services, like digital and easier takeout ordering, he said. This lets customers know that the company cares about their needs during the crisis and has boosted sales, now up more than 20% over last year, with digital sales growing to account for 30% of sales overall, Mears said.
Westhaven Power also began offering free home energy risk assessments by phone to help homeowners optimize their energy efficiency, offered $1,000 discounts to homeowners who bundled solar and battery storage, and launched a new home backup product to maximize energy efficiency, Joerger said. . Half of consumers would switch to a brand that supports the causes they believe in, a sentiment that's higher among millennials and Gen Zers.
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