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CuriosityStream has 13 million paying subscribers and says that its focus on factual content differentiates it from the glut of new streaming services. CuriosityStream, a 5-year-old streaming service founded by former Discovery Communications founder John Hendricks, plans to go public this week through a reverse merger with Software Acquisition Group, a SPAC led by Jonathan Huberman, who formerly led video adtech firm Ooyala.
The deal with Software Acquisition Group is valued at $331 million in enterprise value with $512 million in equity value. As part of its merger, CuriosityStream will receive about $180 million in cash, including a $25 million private investment in public equity. Before the merger, CuriosityStream raised about $255 million from Hendricks and investing firms TimesSquare Capital Management and Blum Capital Partners.
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