, its data and analytics subsidiary, into its TV platform business — a move designed to boost Vizio’s connected-TV ad business and its streaming-app experiences for consumers.
“We are entering a new golden age of television, where the technologies can now deliver on the vision we have to delight and entertain viewers,” Vizio CEO and founder William Wang said in a statement. “We are honored to help unlock the potential of TV with our partners, and we are making every move required to usher in the next generation of entertainment for our customers.”
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