is keen to buy further premium brands after acquiring spirits firms in the U.S. and U.K. in recent months., a brand part-owned by actor Ryan Reynolds, in a deal valued at around $610 million. In October it agreed to buy the U.K.'s Chase Distillery, which produces gin and vodka from British potatoes and apples, for an undisclosed sum.
"The premiumization trend has continued through this period and I'd say that's the biggest source of value creation for a company like Diageo, people drinking better and trading up to a Talisker single malt or a Johnnie Walker Blue in China," Menezes said on Monday.
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