P&G strikes another blow at agencies, Disney's top movie exec could be headed for the door, and why adtech firm PubMatic is going public.Patrick Coffee reports that Procter & Gamble is taking programmatic ad buying for its baby products brands in house.
The move is the latest step in P&G's ongoing effort to handle more of its massive ad budget itself and shift it away from agencies.Disney's Bob Iger and Alan Horn are the center of speculation that they're about to depart, reports Claire Atkinson. Other Disney insiders said it would be wrong to say Horn is retiring, as nothing is imminent, though. Disney declined to comment.I spoke with PubMatic CEO Rajeev Goel about the adtech firm's post-IPO plans this week.
good luck
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