AirAsia in major pivot to digital business to stay afloat

Ms Aireen said the pandemic and the significant downtime of flights gave the company the opportunity to fast-track its digital transformation strategy.The ongoing digital transformation has also allowed AirAsia to create hundreds of jobs for its own staff.

WHILE the Covid-19 pandemic has seen the global aviation industry suffer tremendously with massive lay-offs and airlines scrambling to get a foothold on financial stability, Malaysia's AirAsia is one company that is busy thinking out of the box to reinvent itself and stay...

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