After a lot of thought, the Perth siblings ended up gifting their mum 60 personal, heartfelt messages from all her friends and family which were boxed into a unique Moroccan-style keepsake.The Billinghams unexpectedly turned their idea for their mum into a multimillion-dollar international success.
James, who was a web developer before launching the enterprise, said he was “always dabbling in different businesses”. “I had experience starting companies but not getting past the point of a business with employees,” James told news.com.au.Source:Supplied In the early days, James would jog to pick up the notes for the day and carry them to the local post office. What started out as just a handful of packages quickly turned into a satchel and then a larger suitcase.
“Every year we’ve doubled,” he said. “Every year I don’t understand how it’s possible and it happens. It always seems to be growing.” “It took a long time,” he said. “At the beginning of NoteCube we did a photo shoot and I tried to give a NoteCube away to everyone and no one would take it and I wondered how I would sell it if I couldn’t give it away,” he said.
“It is weird, it’s funny,” he said. “I always had huge dreams, but I only realise it when I speak to people who know me, that we’re actually a business and we’re doing pretty well.”.
Manipulative unlabelled advertising.
Who cares?