isn’t turning off the traditional TV.
A+E is the first of the bigger TV companies to make a broad portfolio presentation to advertisers , and, as such, has a chance to set the tone for this year’s regular haggle between U.S. TV networks and the sponsors whose support they crave. A+E’s Olsen believes the TV industry faces “a transition year on a number of levels,” with advertisers who had grappled with the effects of the coronavirus pandemic expected to return to spending. At the same time, he says, marketers working to figure out how to put their ads in streaming venues may come to appreciate some of TV’s features. “The ad loads are different. The pricing is different, “ he adds. “A lot of that stuff is changing the ecosystem.
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