As in any facet of modern digital life, with increased revenues and opportunities come the fraudsters. There was a large increase in CTV fraud in 2020, as the nascent industry experienced a lockdown-fueled streaming boom.some of the recent CTV ad scams that have impacted the industry, with these set to continue as scammers take advantage of the confusing marketplace greeting uninitiated CTV buyers.
Digital signals can be altered in a number of ways. First, bots can be set up to generate blatantly fake traffic, resulting in the scammer selling impressions to no-one. Second, apps and sites are set up that generate millions of fraudulent signals, edited to look like the device they are being used on is a TV set.
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