India's Tata gets bullish on e-commerce just as rules threaten to transform market

fashion brand Zara. Yet it is a minor player online - a situation it is determined to rectify, said five people with direct knowledge of its plans.

Still, in an e-commerce market widely projected to be worth $200 billion by 2026, there is plenty of space for Tata to grow. Another said the pilot could begin as early as September in the southern city of Bengaluru, India's IT hub.

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