, Channel 5/ViacomCBS U.K. have agreed to avoid the use of the collective term B.A.M.E — short for Black, Asian and minority ethnic — wherever more specific terms are available.
Going forward, “wherever possible,” the acronym will be avoided in internal and external corporate communications, content and editorial news content, the broadcasters said. Broadcasters will ensure any use of the acronym is accompanied by clear transparency, for example stating when specific information on ethnic groups is unavailable or using “Black, Asian and minority ethnic” before the acronym, to recognise the constituent groups that make up the collective term.
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