“The first week of our launch, I sent some sanitisers to Mrs Hinch [the cleaning influencer with four million Instagram followers]. I wrote her a handwritten letter, and the next morning I had a notification on my phone that she’d tagged us. It all went crazy after that: we had 10,000 new followers in 24 hours and 3000 orders. She kicked everything off for us. Now our products are sold on Ocado, Amazon, House of Fraser, Melia hotels and Saga Cruises. Turnover hit £1.
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