When the pandemic struck and safe-distancing measures were at their height, athletes around the world suddenly found their raison d’etre – competitions and tournaments – cancelled.. His humorous videos, some of which were done with his father, have garnered over 375 million likes with over 22 million followers, making him one of the most well-known TikTok creators in South-east Asia.
Creators are drawn to TikTok because the platform makes it easy for them to tell authentic stories in entertaining ways. This opens up opportunities for them to work with brands in the process. To encourage the growth of its creator community, TikTok invests heavily in educating brands, creators and governments about the platform’s potential through the
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