Sales management has changed dramatically over the past decade and continues to evolve at a rapid pace. It is a critical aspect of any business — irrespective of the scale of the business.
As a sales professional, you must understand what your competitors are doing. Beyond competition, you must also be abreast of the latest trends and disruptions happening in both your country and the world at large. A major item on the performance review agenda should be competition analysis.At the core of sales management is excellent service delivery at all times. We all want to be treated well, and the same principle applies to the sales experience.
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