In the 25 years MarketWatch has been reporting on business and finance, Jeffrey Katzenberg has helped reshape Hollywood. He cofounded DreamWorks with Steven Spielberg and David Geffen, produced the smash animation hit Shrek, and ran DreamWorks Animation, which made blockbusters like Madagascar.
Not everything Katzenberg tried panned out. His big bet on short-form streaming platform Quibi famously tanked. But Katzenberg generally has a good read on where the media and entertainment business is going, as well as technology in general. As MarketWatch turns 25, we wanted to ask Katzenberg for his five-year outlook on showbusiness and other areas he is focused on, like cybersecurity. He is currently backing cybersecurity startup Aura. Here are his lightly edited comments.Katzenberg: When you look out over the next five years and think about what’s in the future, I’m going to go back five years to sort of make that prediction.
What opportunities do you see today in cybersecurity that might be more apparent in the next five years? Cybersecurity is to me one of the lanes in which there is great clarity about the next five years. What that clarity is, is that we are all becoming more and more vulnerable, and therefore, our needs become more and more essential. There is greater theft from our digital lives today than there is theft and burglary. It already surpassed it 18 months ago and continues to now accelerate and outgrow it significantly.
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I'm so we'll optimistic too👍🏽❤️💯
Well said Sir
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