Why Google Plays Down Its Ad-Tech Business but Is Determined to Keep It

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Facing antitrust scrutiny, Google has resisted breaking up its ad-tech operations, which feed into the tech giant's larger ad business

Google Chief Executive Sundar Pichai met in Washington several months ago with Sen. Mike Lee, a Utah Republican who sponsored legislation that would require a breakup of the tech giant’s advertising-technology business.

Mr. Pichai’s message in opposing the bill was one that has been a common refrain for the company in the face of concerns about its dominance in the sector: Ad technology is a small part of what Google does, he said, and doesn’t make up a significant share of the company’s revenue, according to people familiar with the meeting.

 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.

Break Google completely apart. Every piece should be separate and control should be with new owners with different interests than alphabet.

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