How Executive Teams Shape a Company’s Purpose

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Five strategies that help leaders put their company’s purpose into practice.

feel a stronger connection to purpose-driven companies over traditional companies, and 66% of consumers would switch from a product they typically buy to a new product from a purpose-driven company.

Leadership teams that activate purpose in their culture result in a net gain in productive employee behaviors of between 25 and 40%, and a similar uplift in retention. Coming out of the pandemic, we typically see turnover intentions of around 40% among those least connected to purpose, and rarely more than 2% among those connected to organizational purpose.

Leadership teams must craft a purpose so unique to your organization and aligned with its strategy that it compels people to act and perform in positive ways. At WD-40 Company, where Garry was CEO for 25 years, the company purpose is “To create positive, lasting memories solving problems in factories, homes, and workshops around the world.” Their aim was to create a strong sense of belonging within the culture.

 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.

Lol, executive create a leech culture in most of co. Sucking blood up quick

Good management enables the team with strong belief in a shared vision. Average management appeals to desires by highlighting payoffs. Poor management achieves alignment by firing those who are unconvinced.

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