to figure out what the new model should look like. No one has yet figured it out, but one thing is clear: The way money is spent on content is going to change.
Among companies that have been pivoting from linear to streaming , direct-to-consumer content spending exploded from $2.7 billion in 2019 to $15.6 billion in 2021, per Wells Fargo data, a compound annual growth rate of over 79%. That spending is expected to grow by more than $7 billion this year, to nearly $24 billion.
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