The future of TV advertising is ‘targeted’ — industry experts - BusinessWorld Online

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ICYMI: Television (TV) advertising is shifting toward addressable TV, a service that allows advertisers to show different ads to different audiences watching the same program, according to experts.

Television advertising is shifting toward addressable TV, a service that allows advertisers to show different ads to different audiences watching the same program, according to experts.

Finecast provides access to the entire addressable TV system, according to Kathryn Domingo, Finecast’s director in the Philippines. “People were waiting for the episode to drop, then they would wake up early [to] watch it,” he added.

 

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