That complexity has a downside, however, as some components can cause sensitivity and even allergic reactions. This is why the fragrance industry is heavily regulated, allowing certain natural ingredients to only be used in very low concentrations and others not at all.
, the Flavor & Fragrance division of Blue California, to identify priorities based on areas of consumer demand and tune the quality, purity, and price of their ingredients.When Conagen asked the scent creators at Sensegen what their greatest wish was, the unanimous answer was a sustainable, cruelty-free“We said we needed a musk, and four weeks later, we got a sample,” recalls Angelique Burke, Sensegen’s VP of Fragrance and Senior Perfumer.
“It's easier for nature to make methyl jasmonate,” explains Burke. It is also a much stronger projection, which is why when jasmine is in bloom, it is hard to ignore it: “You smell it before you see it. A little goes a long way.”
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