This nostalgic childhood drink is now a boozy beverage | CNN Business

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SunnyD, the flavorful orange drink chugged from childhood by millennials, is embracing one of its more collegial cocktail combinations

There’s now a vodka seltzer version of the drink that was created because of “popular demand,” the brand said. SunnyD Vodka Seltzer becomes the latest entrant into the canned cocktail craze that has customers thirsting for flavor-packed adult beverages over their malt-based seltzer siblings. The vodka seltzer is 4.5 percent alcohol by volume, has 0 grams of sugar and only 95 calories.

“Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today,” said Ilene Bergenfeld, chief marketing officer of Harvest Hill, in a release. “Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better.” SunnyD Vodka Seltzer is sold in single cans for $1.99 and in a 4-pack of 12-ounce slim cans for $9.99.

 

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SunnyD enters hard seltzer market with vodka seltzer: 'Best news ever'Sunny D announced in a press release that it will soon be selling a hard seltzer version of its juice beverage that will be sold at Walmart stores.
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