US companies, nudged by Black employees, have stepped up donations to HBCUs

. But the colleges also have been pitching themselves, emphasizing their ability to deliver returns on the investment in student mobility.At the beverage company Diageo North America, the employee resource group for African Americans shaped a program that has provided almost $12 million to HBCUs, said Danielle Robinson, head of community engagement and partnerships for Diageo.

“Trust the institutions to be able to address the problem that the foundation is trying to address in the most efficient way that they see fit,” she said. While HBCUs have produced celebrated entrepreneurs, scientists and doctors, they have also educated an“I want to see more of American philanthropy recognizing that those are important,” Lomax said. “That they’re going to help us ensure that those jobs and those positions are filled, because they are the positions which will ensure a healthy Black America, but really, a healthy America.”

At Spelman College in Georgia, an increase in donations has allowed the school to expand financial aid and start centers for Black entrepreneurship and the arts. Jessie Brooks, senior vice president for institutional advancement, said the racial justice movement of 2020 offered visibility that allowed HBCUs to make their case to new potential donors.

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US companies, nudged by Black employees, have stepped up donations to HBCUs - New York Amsterdam NewsNatalie Coles will never forget receiving an unexpected phone call in 2020. On the line was Virginia-based Dominion Energy, offering to give money to Wilberforce University, the small historically Black college where she is in charge of fundraising.
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