The European Commission said it’s taken a preliminary view that Google has breached antitrust rules in the advertising technology industry and that only a divestment of part of its services would address concerns.
The regulator said Google favors its own online display advertising technology services to the detriment of other providers as well as advertisers and online publishers. Google, a unit of Alphabet GOOGL, +0.15%, can be fined up to 10% of total worldwide revenue. Alphabet shares weakened 0.2% in premarket trade but have gained 40% this year.
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EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
مصدر: verge - 🏆 94. / 67 اقرأ أكثر »
EU regulators order Google to break up digital ad business over competition concernsEuropean Union antitrust regulators are taking aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission said Wednesday that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns. The European Union has led the global movement to crack down on Big Tech companies but rather than splitting up businesses it has previously issued blockbuster fines. That includes three antitrust penalties for Google worth more than 8 billion euros, now $8.6 billion.
مصدر: AP - 🏆 728. / 51 اقرأ أكثر »
EU weighs push to break up Google’s ad-tech business: WSJEuropean Union regulators were weighing whether to dismantle search giant Google’s ad-tech business on anti-competitive grounds, the Wall Street Journal...
مصدر: MarketWatch - 🏆 3. / 97 اقرأ أكثر »