IFA 2023 officially starts on September 1, but the trade show is already holding its two-day media event to prepare journalists for all the upcoming announcements. During the IFA Opening Conference, the managing director of gfu Consumer & Home Electronics GmBh, Dr. Sara Warneke, and Oliver Merlin, managing director of IFA Management GmbH, highlighted the post-COVID market and everything new with IFA 2023.
Oliver Merlin highlights that all major brands continue to support IFA, even though the trade event has lost a few exclusive announcements, such as from Samsung and LG, which previously revealed a few new products at the show. That said, the South Korean companies, including other major players, are still exposing their latest products.
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