In the study, the nonprofit Center for Countering Digital Hate says popular videos encouraging use of the products for aesthetic or athletic gain are being posted by influencers who often downplay the risks associated with them. It follows a warning issued by the U.S. Food and Drug Administration in April about performance-enhancing drugs being marketed to teenagers and young adults on social media platforms.
TikTok spokesperson Ben Rathe criticized the report, saying the group's methodology doesn't distinguish between harmful videos and positive content that talks about recovery from steroids or their side effects. It's not possible for the CCDH to know that based on the type of data they're presenting and sheer volume of videos that are on TikTok, he said.
The information for the report came from TikTok's publicly available Creative Center tool. Researchers were unable to measure how many times users under 18 came across such content since the company does not provide that information. Ahmed said in an interview that his group has asked TikTok to make that type of data available for assessment.
The study looked at content associated with three classes of drugs: anabolic-androgenic steroids, or synthetic hormones that mimic the effects of testosterone; peptides that simulate the release of human growth hormones and aid in athletic performance; and selective androgen receptor modulators, which are known as "SARMs." The substances can carry health risks and are prohibited in sports under the World Anti-Doping Code.
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