Netflix shutters its DVD rental business, marking the end of the red envelope era

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Shutting down its DVD business could help Netflix better focus resources as it expands into new markets such as gaming as well as live and interactive content.

Its DVD business has also declined significantly in recent years. In 2021, Netflix's non-streaming revenue - mostly attributable to DVDs - amounted to 0.6% of its revenue, or just over $182 million.

Even before Netflix announced the news, some longtime subscribers said they could see the writing on the wall. A Netflix spokesperson told CNN it has no plans to sell the DVD business and will be recycling the majority of its DVDs through third-party companies that specialize in recycling digital and electronic media. It will also donate some of its inventory to organizations focused on film and media.

 

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