Industry calls for a pragmatic approach on the implementation of the Draft Regulation relating to Labelling and Advertising of Foodstuffs

Nozicelo Ngcobo is the BEVSA chairperson and is the Director of Public Affairs, Communications and Sustainability at Coca-Cola Beverages South Africa .delay in implementing these impractical regulations is necessary to ensure a smooth and effective transition, and public awareness and consumer education programmes are required

The proposed restrictions in the Draft Regulations fail to acknowledge the extensive use and familiarity of these descriptors by global consumers. Consequently, they could have severe implications for our members and infringe on their established IP rights, safeguarded by the Constitution.

Amid the ongoing debates about the socioeconomic and health impacts of the Draft Regulations, the scientific foundation behind these regulations has received little attention. The lack of national data on adult dietary intake in South Africa is a renowned issue, and this scientific evidence is essential not only for the development of the Draft Regulations but also for formulating robust, well informed, and sustainable future food policies.

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