Enhanced features for better customer engagement and efficient sales driveRakuten Viber, a globally renowned messaging app, has rolled out a suite of tools specifically designed for small and medium-sized enterprises. These tools aim to enhance engagement with local customers, digital presence optimization, incoming query management, and sales driving.
Some of the standout features of the new business tools include the ability for SMEs to create a public business profile, showcasing crucial information to potential customers. SMEs can also leverage the product catalog feature, where they can integrate detailed product descriptions, images, and pricing. Another significant attribute is Viber's dedicated chat folder, ensuring a clear distinction between business and personal communications.
Rakuten Viber's new business solutions were inspired by the growing demand for brand-user interaction on the app and the success of its existing Viber Business Accounts product for enterprise-level companies. In 2023, Rakuten Viber reported a 26% increase in business accounts created and a 31% year-over-year increase in delivered business messages.
David Tse, Senior Director for APAC of Viber, unveiling Rakuten Viber's new suite of business tools designed to empower SMEs, ensuring efficient customer engagement and sales growth.unveilsRakuten Viber is part of Rakuten Group, Inc., a world leader in e-commerce and financial services. The app has over 1 billion downloads on Android alone. It offers a range of features like one-on-one chats, video calls, group messaging, updates and discussions with brands and celebrities.