Shanghai Designers Tackle Challenging Market With Creative Drive

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Edison Chen’s Clot, Lu Yan’s Comme Moi, Icicle, Xu Zhi, Shushu/Tong, Oude Waag, Louis Shengtao Chen, Jacques Wei and Mark Gong stood out.

The general consensus among buyers WWD spoke to is that they are scaling back budgets and tightening brand lists this season as Chinese fashion consumers have been spending less.

“I have been thinking about this idea for a few years. For this special occasion, I finally called every one of my friends and asked them to come and walk in the show. I’m so thankful that my friends were so supportive,” added Lu.The unveiling of Chen’s highly anticipated Adidas Originals collaboration also occurred at the show. Chinese straw-shoe Sambas and quiet luxury-adjacent athleisure wear made for a clever first collection.will go further than just designing clothes.

Together with spiky collars, the brand’s classic bow elements and intricately embroidered flowers that graced skin-baring skirt sets created a fluid shift between materials and structures. Yet the sensuality of the label managed to stay sweet and modest. Being a doll is every Shushu/Tong girl’s dream.

The label comes with a higher-than-usual price point among local designers. This season, in light of the market slowdown, he offered several pieces in a more affordable range, such as graphic swimsuits. At the same time, he increased the price of its showpiece to meet the demand of those who are looking for a one-of-kind showstopper with little concern for budget.Titled “Orgasmic,” Chen said the collection aimed at exploring the feeling of an orgasm beyond sexual pleasure.

“My personal favorite is the look three,” said Gong. “The tray of coffee, the dry-cleaning pickup she’s holding in her hands, I want this girl to look like she is in a rush to get back to her boss, despite a hangover after a big party last night. It’s very casual and that’s why I like it.” “It is very much in line with my inspiration for this season. Since the garden is a historic site, I felt it would be good to add some styling details with a Chinese flair,” he added.

“Even though the market is tough, we made the brave step to start a brand with an uncompromising vision,” said Chen of his namesake brand. “Even if we fail, at least we’ve made an attempt to deliver something positive to the audience.”founded by Alex Po and Derek Cheng, considered the spring 2024 season the beginning of a new journey in search of “your own heaven on earth.” The show featured a diverse cast of models to reinforce the brand’s inclusive stance.

Following a runway show in London that explored the relationship between artificial intelligence and spirituality, Susan Fang restaged the spring 2024 collection in Shanghai in the form of an art exhibition with a dance performance, vocal music, lighting and an installation made of 3,000 handcrafted crystal bead trees made from pure silver wire and transparent crystal beads, made by mothers from ethnic minority backgrounds in the rural area ofFashion Fringe winner Haizhen Wang this season...

Inspired by the mission to safeguard coral reefs, the designers Haoran Li and Siying Qu incorporated deep-sea diving equipment such as wetsuits, mesh headgear, and life vests into the utilitarian collection. Besides Chen, Osmos and Chundie Zhu are two knitwear-focused brands to watch in Shanghai. Osmos, designed by Steven Oo, presented the new collection with an outdoor show at the former headquarters of Swire in Shanghai with knitted separates in pastel tones, ostrich feather-dotted ensembles, patchwork maxi dresses, and fringed fishnet numbers on offer.Zhu’s collection was a black-and-white Gothic fantasy with dramatic shapes and layerings.

 

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