Africa’s fashion industry is growing to meet global demands but needs more investment, UNESCO says

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ABUJA, Nigeria (AP) — Africa’s fashion industry is growing rapidly to meet local and international demand but inadequate investment limits its potential...

ABUJA, Nigeria — Africa’s fashion industry is growing rapidly to meet local and international demand but inadequate investment limits its potential, UNESCO said Thursday in a report released during Lagos Fashion Week.

Across the continent, fashion continues to grow on various fronts – including in movies and films – in the form of textiles, garments as well as accessories and fine crafts, all with a long history of prestige and symbolic of the African culture. “Africans want to wear Africa. It’s really beautiful to see because it hasn’t always been like this,” said Omoyemi Akerele, who founded the Lagos Fashion Week in 2011 to encourage the patronage of Nigerian and African fashion. “But fast forward, a decade after, that’s all people want to wear."

One such designer at the Lagos Fashion Week, Ejiro Amos-Tafiri, said she uses her brand to tell African stories while celebrating “the sophistication, class and uniqueness of every woman.” Her red chiffon neck scarf is giving big Audrey Hepburn energy. Speaking on behalf of accessory lovers everywhere, we hereby declare the necktie back in trend - read moreRonan Keating and wife Storm pose with children to share incredible announcement

 

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