Apple expected to unveil new Macs as PC industry slump eases

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Apple is expected to unveil at an event on Monday new Mac computers and possibly a new chip to power them as it gears up for a fresh bout of competition...

- Apple is expected to unveil at an event on Monday new Mac computers and possibly a new chip to power them as it gears up for a fresh bout of competition against Windows-based PCs with better battery life starting next year, analysts said.

Apple's shakeup of the market has spurred Qualcomm to redouble its efforts to make Arm-based chips for Windows, and last week it said it plans to release a chip that is both faster and more energy efficient than some Apple offerings. Reuters last week reported that Nvidia also plans to jump into the PC market as early as 2025.

Bajarin and other analysts expect Apple to debut on Monday a new chip called the M3, possibly with a few variants for higher performance. But it remains unclear how many models Apple will put the new chip into.Analysts expect the M3 will be made with 3-nanometer manufacturing technology at Taiwan Semiconductor Manufacturing Co, which uses the same technology to make chips for the top-end iPhone 15 models.

Nvidia CEO Jensen Huang, known for his leather jacket, has his wife and daughter to thank for his signature style Shares of the California-based company were up nearly 7% in premarket trading. Cloud Light, which makes fiber optic equipment and automotive sensors, is expected to expand Lumentum's opportunities in the cloud data center and networking infrastructure space. Cloud computing providers such as Amazon.com, Microsoft and Alphabet's Google are all racing to adapt their massive data centers for an era in which chatbots and other AI-backed services are drawing several users.

 

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