Trapital Releases 2023 Industry Report on Music Industry Trends

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The digital company’s second annual report on major trends in music, media and hip-hop is out today (Oct. 31)

Why are hip-hop and R&B still popular streaming-wise but less so on the live music front? How can superfans and generative AI help further music industry growth? Those are just two of the hot topics addressed in ’s second annual report on major trends in music, media and hip-hop. Presented by the ticketing company DICE, 2023’s “This report is for the key decision makers in music, media and entertainment, the executives, founders and investors in the space,” .

“I do think even alone on the streaming services, they have a lot of valuable data and understanding as to who the superfans are,” says Runcie. “And as well to all of the combinations of things that can be offered, whether it’s exclusive access to fans, community input … I think there are different ways to have different tiers to enable that.”

“Anytime in the history of recorded music, derivative work grows and that overall demand grows the pie,” he explains. “And it can do that because the underlying asset that a lot of popular derivative work comes from is work that the record labels already own. It’s what the rights holders already have.

However, in the report section titled “From URL to IRL” it points out the glaring fact that despite hip-hop and R&B’s popularity in terms of streaming and social media, pop and rock still command the live music front: 27% of concert revenue/33% of streaming revenue in the U.S. versus 11% of concert revenue/27% of streaming revenue for R&B/hip-hop according to The report explains the disconnect is related to several factors.

 

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