Business of the Month: Diane Petryna rolls with the changes in retail

  • 📰 sudburydotcom
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 89%

المملكة العربية السعودية أخبار أخبار

المملكة العربية السعودية أحدث الأخبار,المملكة العربية السعودية عناوين

From storefront to online, resilient Thunder Bay retailer adjusts to post-pandemic shopping trends

Diane Petryna didn’t like what was happening in the retail outdoor adventure market in North America.

“Women’s clothing options weren’t readily available — we were directed to men’s clothing — and footwear options were limited.” Some might call Petryna a purist in her approach to the retail space. She wanted to fill a void in the market, helping women find quality products. She ran her stores by three codes: quality, connection, and kindness. For many years, that was enough to run a successful business.

Thunder Bay was changing, too. The once-vibrant south core of Fort William was getting left behind by the north core of Port Arthur. She moved with her customers to the Bay and Algoma shopping area — the trendy equivalent of Toronto’s Queen Street. It was also an opportunity to review the changing tastes of customers. Working with a business coach and marketer, Petryna rebranded part of her store as the Take 2 Boutique.

A side project she launched during the pandemic ultimately took Petryna in a completely new direction.

 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.
لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:

 /  🏆 6. in SA

المملكة العربية السعودية أحدث الأخبار, المملكة العربية السعودية عناوين

Similar News:يمكنك أيضًا قراءة قصص إخبارية مشابهة لهذه التي قمنا بجمعها من مصادر إخبارية أخرى.

New orders lift Saudi non-oil business activity growth to 4-month high-PMIExplore stories from Atlantic Canada.
مصدر: SaltWire Network - 🏆 45. / 63 اقرأ أكثر »