A new tourism strategy for Northern Ireland aims to grow the value of the industry by up to 75% over the next ten years.reached an estimated £1bn for the first time.It reported: "Our emphasis will be less on encouraging more visitors, and more on encouraging our visitors to stay longer, consume more tourism product thus spending more."
The department said those markets have been chosen due to their "scale, value, potential for growth and likely propensity to consider Northern Ireland as a holiday destination".
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